promotional gifts have become very popular in the recent years as a tool for promoting the product and service and the name of the company. These products are given away freely to customers. Various products like apparels, pens, hat, auto accessories, bags promotional magnets, mugs, games, labels, etc. These items have the company logo or the name printed on it. So every a customer uses it, creates lasting impression about the brand name. This Grass Roots Word of Mouth advertising is one of the cheapest form of promotional activity that can be well fitted into the budget of the company.